Love as a Brand
When Romance Sells, but Emotion Steals the Show
In a world where social media “likes” act as a currency. And a strategically timed kiss can be worth more than gold, love is more than an emotion.
It’s a marketable asset.
But what happens when two wildly different people agree to “fake it” for the cameras…
…then later, discover something very real is happening off scrip?
Welcome to the irresistible chaos of Billionaire’s Naughty Secret
In this world, affection is art-directed, chemistry is monetized, and the line between performance and passion is MORE than blurred.
The Setup: Rescue the Reputation, Sell the Romance
Sheldon Woodward III—stage name Snickers—isn’t exactly boardroom material.
A hotshot DJ with a flair for scandal and an aversion to responsibility, he’s become a PR nightmare for Woodward & Co., his family’s two-hundred-year-old greeting card empire.
Enter Pip Fletcher. Temporary secretary. Vintage fashion butterfly.
Not interested in media exposure or billionaires with reputations for reckless behavior.
But when Woodward & Co.’s sharp-tongued publicist arranges a fake engagement to save the company …
… and thwart a corporate coup, Pip sees opportunity.
The financial reward could make her dream of opening a brick-and-mortar vintage store a reality.
It’s business. It’s strategy. It’s a (faux) fairy tale.
Love as a Strategy: Turning Affection into Audience Engagement
In Billionaire’s Naughty Secret, the characters know one undeniable truth.
The truth is that whether on a greeting card or in a gossip column, romance is a powerful narrative force.
So why not use it to control public perception?
Clare, the PR guru behind the campaign, puts it plainly: “This isn’t just an engagement. It’s a publicity campaign about the romance.”
The goal of the campaign?
- Soften Snickers’ image.
- Boost company sales.
- Create a media darling couple to outshine the scandal.
The message Pip and Snickers sell is perfectly packaged:
They’re opposites.
They’re intriguing.
They’re “falling” for each other.
And everyone wants to watch.
Fake It ‘Til You Feel It:
Enemies to Lovers…?
From the start, sparks crackle between Pip and Snickers …
…though neither of them would call it chemistry.
He calls her a walking thrift store.
She calls him a man-child with a turntable.
Their banter is sharp and biting.
Bursting with friction…
…and something suspiciously close to flirtation.
With every staged outing, the tension climbs.
A pretend date in the park?
Hotter than expected.
An orchestrated dog adoption featuring a fussy Frenchie named Piglet?
Done.
Suddenly, they’re holding hands.
And not just when the cameras are on.
Even Pip, queen of skepticism, wonders if her attraction to Snickers is physical, or real.
Suddenly, the “pretend” feels oh so real.
Welcome to the Age of Marketable Romance—and Magical Consequences
For readers who adore banter, tension, high-gloss stakes, and heat simmering just below the surface, Billionaire’s Naughty Secret delivers it all.
Yes, Pip and Snickers are playing a part.
Yes, the press is watching.
And yes, their every move is curated by image-makers and men in suits.
But underneath the brand, something genuine pulses.
And in a world obsessed with filters and followers, maybe authenticity hiding behind performance is the most romantic thing of all.
Billionaire’s Naughty Secret, by Sass Green, is FREE with your Kindle Unlimited subscription.
